We are blessed to be working in an industry that has many clients to meet in practically every corner of the globe. However, it is physically impossible to attend every industry event there is. So, the trick is to choose well, and to choose wisely. In today’s post we are going to shed some light on some tricks of the trade for when you are planning your 2019 Marketing Calendar.

1.       Choose destinations within or close to your target markets

If you are looking to expand or improve your market share in a specific destination, it is wise to attend fairs and industry events taking place in that destination or area. The likelihood is that more agents from those regions will choose to take part in those events due to the location. If, for example, you are interested in recruiting new agents from Brazil, it would be wise to consider the ICEF Latin America Workshop which will take place in Rio de Janeiro between the 30th September and 2nd October 2019. Alternatively, if Turkey is a target market, there’s the Alphe Istanbul Workshop from the 5th to the 7th April 2019.

2.       Choose a few small events during the year

Sometimes “less is more” and in our industry we also have events that focus more on the idea of networking within a small group, and really exploring the possibilities to work together. One such event is the Ski and Network event coming up from the 9th to 14th of March 2019 held in Liddes, a small mountain village close to Geneva. The aim of this event is to spend a few days with fellow industry professionals in an informal setting while having fun and learning how to ski.

3.       Choose one or two big industry event per year

Choosing one big industry event such as the ICEF Berlin Workshop or Alphe UK will enable you to catch up with industry connections and colleagues at least once a year. We all communicate with clients frequently, sometimes on weekly basis, but may have never actually met. Why not put a face to an email signature! These large-scale industry events are ideal, not only to engage in new conversations with new potential partners, but to also keep the conversation going with those who we’ve been working with for many years.