Social Media Survival Tips for Language Schools (during & post-pandemic)
We recently did a webinar to IALC members about social media survival tips, and thought it would be great to…
Our intention is to provide valuable media assistance with engagement and increasing visibility of post-Covid Canada, Canadian culture, Caps-i and the potential for students to study at Canadian public schools via several activities to all appropriate personas.
Content Creation
Engaging online content is the most effective way to increase online traffic, to relay messages about Canada and its public schools, stay relevant and generate leads.
This will be vital in a post-pandemic re-establishment of confidence in the international education industry of Canada.
CONTENT CREATION OVERVIEW
LV will create comprehensive and engaging 1000+ word blog article content about the CAPS-I network to promote the members taking part in the campaign.
GOALS
Engagement, increased brand awareness (of CAPS-I and participating members) and lead generation
TARGET AUDIENCES
Potential students interested in studying and working in Canada who are active online.
CAMPAIGN DETAILS/STRUCTURE
| Service | Description | Quantity |
|---|---|---|
| Blog Style Articles | Comprehensive & engaging 1000+ word blog article content about relevant topics (English) | 1 x Week |
| Images | High-quality images (licensed for CAPS-I) for each article or social media posts | 5 x Article |
| Content Calendar | Content suggestions for international markets throughout the sales funnel | Ongoing |
| Reporting | Comprehensive analysis and reporting of content performance | 1 x Month |
Blog style articles can be used for both CAPS-I website or on external websites for link building purposes.
Multi-Language Add-on
| Service | Description | Quantity |
|---|---|---|
| Blog Style Articles | Comprehensive & engaging 1000+ word blog article multi-language content about relevant topics (1 Language) | 1 x Week / Language |
| Images | High-quality images (licensed for CAPS-I) for each article or social media posts | 5 x Article |
Social Media Management
LV will consider existing social activity and assist in the management of, and improvement of social media channels of CAPS-I and participating members.
SOCIAL MEDIA MANAGEMENT OVERVIEW
LV will create engaging social media content about the CAPS-I network and participating members to promote Canada, Canadian education and the public school opportunities for international students.
GOALS
Engagement, increased social following, better brand awareness and lead Generation
TARGET AUDIENCES
Potential students interested in studying and working in Canada who are active online.
CAMPAIGN DETAILS/STRUCTURE
| Service | Description | Quantity |
|---|---|---|
| Social Media Audit | Full social media channels audit | 1 (at the beginning of the contract) |
| Social Media Posts | Posts related to the article content created | 3 x Week / Channel |
| Reporting | Comprehensive analysis and reporting of content performance | 1 x Month |
Multi-Language Add-on
| Service | Description | Quantity |
|---|---|---|
| Social Media Posts | Posts related to the article content created (1 language) | 3 x Week / Channel / Language |
Landing Page Creation
What we do
LV will use industry experience and understanding of CAPS-I audiences and how they interact online to create landing pages.
LANDING PAGE CREATION OVERVIEW
These bespoke landing pages will be optimized for conversion.
GOALS
Engagement with potential students, increased brand awareness and lead Generation as part of the student recruitment campaigning.
TARGET AUDIENCES
Potential students interested in studying and working in Canada who are active online.
CAMPAIGN DETAILS/STRUCTURE
| Service | Description | Quantity |
|---|---|---|
| Landing Pages | Hosted customized landing pages optmized for conversion | Up to 4 LPs |
Multi-Language Add-on
| Service | Description | Quantity |
|---|---|---|
| Landing Pages | Landing Page Creation (1 language) | Up to 4 LPs |
Student Recruitment
Whether to establish a higher profile for CAPS-I and participating members in new or existing markets, or to re-establish confidence in study abroad programmes at public school in Canada post-pandemic, LV can put the message in front of thousands of students.
We will identify who is interested, engage effectively with them and achieve marketing or lead generation goals.
All leads generated from the campaign will be sent directly to participating CAPS-I members.
STUDENT RECRUITMENT OVERVIEW
We will identify students who are interested, engage effectively with them and achieve marketing or lead generation goals.
GOALS
Engagement with potential students & lead generation as part of the overall student engagement campaign.
TARGET AUDIENCES
Potential students interested in studying and working in Canada who are active online.
CAMPAIGN DETAILS/STRUCTURE
| Service | Description | Quantity |
|---|---|---|
| Google Ads | Campaign strategy and set-up, keyword planning, ad copy and ongoing performance analysis. | As required |
| Social Media Ads | Campaign strategy and set-up, ad copy, images and ongoing performance analysis. | As required |
| E-mail Marketing | Campaign strategy and set-up, e-mail set-up (copy and images) and ongoing performance analysis. | As required |
Portfolio
Our work
Reporting
LV will provide the CAPS-I board with ongoing monthly reports for review at board meetings. Our intention is to detail results of ongoing work, display results of campaigning and engagement and to make suggestions for further activity with clear explanations.
Investment
Pricing
| Service | Price | Terms |
|---|---|---|
| Content Creation, Social Media Management & Landing Pages | CAN$ 1875 per month | Rolling 6-Month Contract |
| Student Recruitment | 25% of campaign media investment. | As required |
| Content Creation & Social Media Management & Landing Pages for Multi-Language Language Add-on | CAN$ 1025 per month per language | Rolling 6-Month Contract |
These costs will be shared and therefore smaller if more members are involved.
English content, social media & landing pages = CAN$ 1,900 per month
3 Non-English Languages (add-on) = Fixed fee CAN$ 1,025 x 3 (CAN$ 3,075)
Media Investment = CAN$ 2,600
Media Investment management = CAN$ 650
Total - CAN$ 8,225
If 25 schools participate = CAN$ 329 per member per month.
Many thanks to the CAPS-I board on behalf of the LV Media Hub team for introducing the board to our potential ongoing support.
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