Social Media Survival Tips for Language Schools (during & post-pandemic)
We recently did a webinar to IALC members about social media survival tips, and thought it would be great to…
Our intention is to provide valuable media assistance with engagement and increasing visibility of post-Covid Canada, Canadian culture, Caps-i and the potential for students to study at Canadian public schools via several activities to all appropriate personas.
Engaging online content is the most effective way to increase online traffic, to relay messages about Canada and its public schools, stay relevant and generate leads.
This will be vital in a post-pandemic re-establishment of confidence in the international education industry of Canada.
LV will create comprehensive and engaging 1000+ word blog article content about the CAPS-I network to promote the members taking part in the campaign.
Engagement, increased brand awareness (of CAPS-I and participating members) and lead generation
Potential students interested in studying and working in Canada who are active online.
Service | Description | Quantity |
---|---|---|
Blog Style Articles | Comprehensive & engaging 1000+ word blog article content about relevant topics (English) | 1 x Week |
Images | High-quality images (licensed for CAPS-I) for each article or social media posts | 5 x Article |
Content Calendar | Content suggestions for international markets throughout the sales funnel | Ongoing |
Reporting | Comprehensive analysis and reporting of content performance | 1 x Month |
Blog style articles can be used for both CAPS-I website or on external websites for link building purposes.
Service | Description | Quantity |
---|---|---|
Blog Style Articles | Comprehensive & engaging 1000+ word blog article multi-language content about relevant topics (1 Language) | 1 x Week / Language |
Images | High-quality images (licensed for CAPS-I) for each article or social media posts | 5 x Article |
LV will consider existing social activity and assist in the management of, and improvement of social media channels of CAPS-I and participating members.
LV will create engaging social media content about the CAPS-I network and participating members to promote Canada, Canadian education and the public school opportunities for international students.
Engagement, increased social following, better brand awareness and lead Generation
Potential students interested in studying and working in Canada who are active online.
Service | Description | Quantity |
---|---|---|
Social Media Audit | Full social media channels audit | 1 (at the beginning of the contract) |
Social Media Posts | Posts related to the article content created | 3 x Week / Channel |
Reporting | Comprehensive analysis and reporting of content performance | 1 x Month |
Service | Description | Quantity |
---|---|---|
Social Media Posts | Posts related to the article content created (1 language) | 3 x Week / Channel / Language |
LV will use industry experience and understanding of CAPS-I audiences and how they interact online to create landing pages.
These bespoke landing pages will be optimized for conversion.
Engagement with potential students, increased brand awareness and lead Generation as part of the student recruitment campaigning.
Potential students interested in studying and working in Canada who are active online.
Service | Description | Quantity |
---|---|---|
Landing Pages | Hosted customized landing pages optmized for conversion | Up to 4 LPs |
Service | Description | Quantity |
---|---|---|
Landing Pages | Landing Page Creation (1 language) | Up to 4 LPs |
Whether to establish a higher profile for CAPS-I and participating members in new or existing markets, or to re-establish confidence in study abroad programmes at public school in Canada post-pandemic, LV can put the message in front of thousands of students.
We will identify who is interested, engage effectively with them and achieve marketing or lead generation goals.
All leads generated from the campaign will be sent directly to participating CAPS-I members.
We will identify students who are interested, engage effectively with them and achieve marketing or lead generation goals.
Engagement with potential students & lead generation as part of the overall student engagement campaign.
Potential students interested in studying and working in Canada who are active online.
Service | Description | Quantity |
---|---|---|
Google Ads | Campaign strategy and set-up, keyword planning, ad copy and ongoing performance analysis. | As required |
Social Media Ads | Campaign strategy and set-up, ad copy, images and ongoing performance analysis. | As required |
E-mail Marketing | Campaign strategy and set-up, e-mail set-up (copy and images) and ongoing performance analysis. | As required |
LV will provide the CAPS-I board with ongoing monthly reports for review at board meetings. Our intention is to detail results of ongoing work, display results of campaigning and engagement and to make suggestions for further activity with clear explanations.
Service | Price | Terms |
---|---|---|
Content Creation, Social Media Management & Landing Pages | CAN$ 1875 per month | Rolling 6-Month Contract |
Student Recruitment | 25% of campaign media investment. | As required |
Content Creation & Social Media Management & Landing Pages for Multi-Language Language Add-on | CAN$ 1025 per month per language | Rolling 6-Month Contract |
These costs will be shared and therefore smaller if more members are involved.
English content, social media & landing pages = CAN$ 1,900 per month
3 Non-English Languages (add-on) = Fixed fee CAN$ 1,025 x 3 (CAN$ 3,075)
Media Investment = CAN$ 2,600
Media Investment management = CAN$ 650
Total – CAN$ 8,225
If 25 schools participate = CAN$ 329 per member per month.
We recently did a webinar to IALC members about social media survival tips, and thought it would be great to…
81% of shoppers conduct online research before buying. This fact came from a survey in 2014, so in 2020 this…
As a result of COVID-19, all businesses in international education are seeing a dramatic short term impact that will reshape…
We talk a lot about SEO and there are endless checklists out there. One of the items is always around…