Designed for CAPS-I

Our intention is to provide valuable media assistance with engagement and increasing visibility of post-Covid Canada, Canadian culture, Caps-i and the potential for students to study at Canadian public schools via several activities to all appropriate personas.

Content Creation

Engaging online content is the most effective way to increase online traffic, to relay messages about Canada and its public schools, stay relevant and generate leads. 

This will be vital in a post-pandemic re-establishment of confidence in the international education industry of Canada.

CONTENT CREATION OVERVIEW

LV will create comprehensive and engaging 1000+ word blog article content about the CAPS-I network to promote the members taking part in the campaign.

GOALS

Engagement, increased brand awareness (of CAPS-I and participating members) and lead generation 

TARGET AUDIENCES

Potential students interested in studying and working in Canada who are active online.

CAMPAIGN DETAILS/STRUCTURE
Service Description Quantity
Blog Style Articles Comprehensive & engaging 1000+ word blog article content about relevant topics (English) 1 x Week
Images High-quality images (licensed for CAPS-I) for each article or social media posts 5 x Article
Content Calendar Content suggestions for international markets throughout the sales funnel Ongoing
Reporting Comprehensive analysis and reporting of content performance 1 x Month

Blog style articles can be used for both CAPS-I website or on external websites for link building purposes.

Multi-Language Add-on

Service Description Quantity
Blog Style Articles Comprehensive & engaging 1000+ word blog article multi-language content about relevant topics (1 Language) 1 x Week / Language
Images High-quality images (licensed for CAPS-I) for each article or social media posts 5 x Article

Social Media Management

LV will consider existing social activity and assist in the management of, and improvement of social media channels of CAPS-I and participating members.

SOCIAL MEDIA MANAGEMENT OVERVIEW

LV will create engaging social media content about the CAPS-I network and participating members to promote Canada, Canadian education and the public school opportunities for international students.

GOALS

Engagement, increased social following, better brand awareness and lead Generation 

TARGET AUDIENCES

Potential students interested in studying and working in Canada who are active online.

CAMPAIGN DETAILS/STRUCTURE
Service Description Quantity
Social Media Audit Full social media channels audit 1 (at the beginning of the contract)
Social Media Posts Posts related to the article content created 3 x Week / Channel
Reporting Comprehensive analysis and reporting of content performance 1 x Month

Multi-Language Add-on

Service Description Quantity
Social Media Posts Posts related to the article content created (1 language) 3 x Week / Channel / Language

Landing Page Creation

What we do

LV will use industry experience and understanding of CAPS-I audiences and how they interact online to create landing pages. 

LANDING PAGE CREATION OVERVIEW

These bespoke landing pages will be optimized for conversion.

GOALS

Engagement with potential students, increased brand awareness and lead Generation as part of the student recruitment campaigning.

TARGET AUDIENCES

Potential students interested in studying and working in Canada who are active online.

CAMPAIGN DETAILS/STRUCTURE
Service Description Quantity
Landing Pages Hosted customized landing pages optmized for conversion Up to 4 LPs

Multi-Language Add-on

Service Description Quantity
Landing Pages Landing Page Creation (1 language) Up to 4 LPs

Student Recruitment

Whether to establish a higher profile for CAPS-I and participating members in new or existing markets, or to re-establish confidence in study abroad programmes at public school in Canada post-pandemic, LV can put the message in front of thousands of students.

We will identify who is interested, engage effectively with them and achieve marketing or lead generation goals.

All leads generated from the campaign will be sent directly to participating CAPS-I members. 

STUDENT RECRUITMENT OVERVIEW

We will identify students who are interested, engage effectively with them and achieve marketing or lead generation goals.

GOALS

Engagement with potential students & lead generation as part of the overall student engagement campaign.

TARGET AUDIENCES

Potential students interested in studying and working in Canada who are active online.

CAMPAIGN DETAILS/STRUCTURE
Service Description Quantity
Google Ads Campaign strategy and set-up, keyword planning, ad copy and ongoing performance analysis. As required
Social Media Ads Campaign strategy and set-up, ad copy, images and ongoing performance analysis. As required
E-mail Marketing Campaign strategy and set-up, e-mail set-up (copy and images) and ongoing performance analysis. As required

Portfolio

Our work

  • EC English

    We were tasked with ongoing SEO-strategic content creation in multiple non-English languages. We targeted the Portuguese, Italian and Spanish speaking markets with strong engagement.
  • Ardmore Language Schools

    Ardmore Languages, one of the world's largest junior providers in the UK & US wanted a new promotional video to bring their brand forward. We loved taking the Ardmore 'smile'and making it a stronger feature.
  • EC English

    We were tasked with ongoing SEO-strategic content creation in multiple non-English languages. We targeted the Portuguese, Italian and Spanish speaking markets with strong engagement.

Reporting

LV will provide the CAPS-I board with ongoing monthly reports for review at board meetings. Our intention is to detail results of ongoing work, display results of campaigning and engagement and to make suggestions for further activity with clear explanations.

Investment

Pricing

Service Price Terms
Content Creation, Social Media Management & Landing Pages CAN$ 1875 per month Rolling 6-Month Contract
Student Recruitment 25% of campaign media investment. As required
Content Creation & Social Media Management & Landing Pages for Multi-Language Language Add-on CAN$ 1025 per month per language Rolling 6-Month Contract

These costs will be shared and therefore smaller if more members are involved.

English content, social media & landing pages =  CAN$ 1,900 per month

3 Non-English Languages (add-on) = Fixed fee CAN$ 1,025 x 3 (CAN$ 3,075)

Media Investment = CAN$ 2,600

Media Investment management = CAN$ 650

Total - CAN$ 8,225

If 25 schools participate = CAN$ 329 per member per month.

Many thanks to the CAPS-I board on behalf of the LV Media Hub team for introducing the board to our potential ongoing support.
Luke Simmons | Managing Director
LV Media Hub

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